Over the last eighteen months Caretta Research has been speaking to media technology professionals across the industry about the way they’re buying and selling—and what’s changed. We’re tracking the big changes in the industry like D2C streaming, super-aggregation, the step change in video analytics and the shift to remote working. However, these shifts in the way the industry works are also driving fundamental changes in how buyers want to buy technology and how vendors should react if they want to thrive. We have put together an indispensable guide to the technology buying trends shaping this year’s NAB Show.