The prominence of internet-connected TV is creating a new opportunity for content owners and broadcasters to boost their streaming revenue through delivering personalized ad experiences.

However, there are challenges to implementing effective OTT advertising. One of the biggest challenges is creating a good user experience. If ads are too intrusive or disruptive, or of poor quality, viewers will tune out.

This white paper from Bedrock and Caretta Research addresses the key considerations for implementing next-generation advertising in streaming, and covers everything from operational considerations to technology, providing valuable insights for anyone who wants to make streaming ads pay.