Navigating the technology buying process
Caretta Research provides unmatched insight into the media technology industry and simplifies the rapidly developing sector. With services that cater to both vendors and buyers within the market, Caretta Research’s expert team boasts a combined experience that amounts to more than 100 years as well as an extensive network of professionals, and a leading database.
Innovation, passion and expertise to help you make better technology decisions.
Meet the team
Andrew Young
Product director
Bio
Andrew Young
Product director
Andrew has 10 years of experience in industry technology analysis, most recently with Omdia. He’s worked on a wealth of projects, from market discovery for startups, regional analysis for consumer electronics giants, market sizing for tech vendors and market profiles for investment and law firms.
Angeliki Megariti
Research analyst
Bio
Angeliki Megariti
Research analyst
Angeliki combines a background in classics, literature and linguistics with a Master’s in digital skills for humanities, along with coding and stats in Python, R and SQL.
Ariadne Tsirou
Research analyst
Bio
Ariadne Tsirou
Research analyst
Ariadne is graduating from Panteion University in Athens with a BSc in Economics and Public Administration. She's also spent time in Germany during an Erasmus+ placement at the Berlin School of Economics and Law.
Artemis Oikonomou
Research analyst
Bio
Artemis Oikonomou
Research analyst
Artemis has a background in psychology, with a first degree from University College London, and a Master’s with distinction from Queen Mary University. Before joining Caretta, Artemis was a psychology tutor in courses for gifted school students.
Camelia Toderan
Research analyst
Bio
Camelia Toderan
Research analyst
Camelia has a background in Economics which she compliments with a passion for languages and multiculturalism. Her previous work experiences include positions at Apple where she identified and resolved technical and billing issues as well as at the Canadian embassy in Romania.
Dan Simmons
Research director
Bio
Dan Simmons
Research director
Dan is a senior member of the Caretta Research team, leading our talented team of research analysts. Dan is one of the most-experienced broadcast and media technology analysts in the industry, having started in 2007 at Screen Digest, along with many other senior members of the Caretta Research team. He went on to lead research groups on TV technology, connected home, service provider technology and media delivery. Dan graduated with a BSc in Physics from the University of Surrey.
Ed Barton
Consulting director
Bio
Ed Barton
Consulting director
Ed has 20+ years’ experience analysing media tech, recently as Chief Analyst for Ovum after a spell leading its TV & OTT practice, and earlier leading Strategy Analytics’ digital media practice. Ed’s expertise is in entertainment distribution and the technology and consumer factors driving it.
Eleni Vira
Operatons administrator
Bio
Eleni Vira
Operations administrator
Eleni runs Caretta Research's business and finance operations. She has an extensive track record working with large retailers, corporates and non-profit organisations managing accounting, finance and operations. Eleni studied in the UK, and holds a master's degree in European business from the University of the West of England, and a BSc (hons) in management sciences from the University of Manchester.
Eni Hodaj
Research analyst
Bio
Eni Hodaj
Research analyst
Eni has 3+ years' experience in strategic market research, previously at Futurize and Guidepoint. There her roles included conducting competitor benchmarking, managing government tenders, and conducting multiple time-sensitive market research projects on a weekly basis across industries and geographies on behalf of the world's top consultancies and investment firms. Eni has studied in Greece and the UK, collecting a BA in Communication and Media Studies from The American College of Greece, a BA Hons in Communications from The Open University, and a MSc in Marketing from the University of Glasgow. She's also passionate about film and media, including a stint as production assistant at the Goethe-Institut, and president of her university film club.
Keran Boyd
Consulting manager
Bio
Keran Boyd
Consulting manager
Keran has an extensive track record in the media tech industry, thanks to her role producing the IBC conference and webinars. Her academic interests span technology and sustainability, with a Master’s degree in climate change and the green economy.
Marija Masalskis
Research director
Bio
Marija Masalskis
Research director
Marija is leading Caretta Research's work in ad tech and retail media. She has extensive experience in ad tech research, most recently during 10 years based in the U.S. with trade association Digital Content Next, supply-side platform Index Exchange, and as a leading industry analyst. Marija is a graduate of Jacobs University Bremen, and she holds an MPhil in economic and social history from the University of Cambridge.
Philip Yuen
Business development director, APAC and Middle East
Bio
Philip Yuen
Business development director, APAC and Middle East
Philip leads Caretta Research's business activities in the Asia Pacific and Middle East regions. He has an extensive track record in research and data, having previously worked with Omdia, ABI Research, Ovum, Business Monitor International, OneSource and IHS Maritime. Philip studied marketing communications at Edith Cowan University in Western Australia.
Rebecca Jackson
Business development manager
Bio
Rebecca Jackson
Business development manager
Rebecca keeps us organised and manages our content and events. With a double major from the University of Western Ontario, she’s a seasoned traveller having lived in the UK, Canada and Greece, and previously working in travel PR.
Regina Poniridis
Data analysis and AI manager
Bio
Regina Poniridis
Data analysis and AI manager
Regina delivers market research and consulting, and manages our innovative media tech market sizing methodology and modelling. Previously she was a senior consultant with an Italian financial firm.
Rob Ambrose
Co-founder
Bio
Rob Ambrose
Co-founder
Rob is a consultant, industry analyst, writer and technologist providing strategic advice to media companies on markets, technology, business, operations and workflow. He likes nothing more than getting stuck into tech for media business systems, content supply chains and online video platforms.
Stefania Syrsiri
Data and AI analyst
Bio
Stefania Syrsiri
Data and AI analyst
Stefania studied economics and law and has a passion for business intelligence, statistics and informatics. Along with sales and banking work experience she boasts coding and stats skills including Python, SQL, R.
Stelios Kotakis
Research manager
Bio
Stelios Kotakis
Research manager
Stelios has 10-years’ experience analysing and consulting on video technology, video transmission, media managed services—and even drones —for leading media, telco and tech companies. He’s a market modelling wizard, and cited by news outlets like the BBC and CNET.
Tom Morrod
Co-founder
Bio
Tom Morrod
Co-founder
Tom has a 15-year track record as an industry technology analyst, most recently as chief of research in the technology division at Omdia, where he led a team of analysts and consultants. Few people in the industry know more than Tom about tech across consumer devices, video platforms, media and smart cities.
The ideal Caretta team member...
Careers at Caretta Research
Got what it takes? Love research? Want to find out more?
Join our team
If you are interested in technology buying research and consulting, become a part of our team and uncover the dynamic media-tech industry in a workplace that celebrates passion, drive, and individuality while fostering professional growth.
Actively contribute to Caretta Research’s goals as you work alongside industry professionals who will help guide and challenge you in an environment that is founded in respect and innovation.
Even if we’re not advertising for any open positions right this minute we are always looking for interesting, engaging, bright, clever and open-minded people to join the team or help us with projects.
If you think you would be a good fit for the Caretta Research Team please get in contact via email, send us your CV, LinkedIn profile, a cover letter, whatever you think makes you stand out to: info@carettaresearch.com.
