This industry report which provides key insights into how video operators are tackling tough market conditions by strategically investing in technology to grow operational scale, monetisation and efficiency.

It reveals their top priorities around enhancing user experience across devices, integrating third-party streaming apps, leveraging data/analytics, and reducing churn to sustain subscribers and ARPU.

Our research finds that with limited in-house resources, the focus is on buying and customising proven technology building blocks from vendors to rapidly deploy new revenue-generating features and capabilities.