Transforming live and post-production workflows with cloud-enabled technology has the potential to unlock more creative, collaborative and cost efficient operations for nearly every video business. However, until now implementation has been tactical, involving lift-and-shift of legacy tools and additional workflow silos and costs, hindering the realisation of its full creative and economic potential. Download this new whitepaper in collaboration with Blackbird to explore how a new generation of flexible and collaborative cloud-native technology is being deployed in live and post-production.