What is Caretta Portal?
Caretta Portal is the most detailed and usable database available for buying, selling and marketing broadcast and media technology, pro AV, ad tech and sports. It offers technology buyers and vendors unmatched insights into the industry, presenting real world data in a comprehensive and accessible digital platform.
Insight
Gain unparalleled and granular insight into the broadcast and media technology industry, pro AV, ad tech, sports tech and sports rights. Market sizing, forecasting and market share data across nearly 300 technology segments and growing.
Understanding
Never miss an opportunity. We provide unrivalled understanding of the participants in the media technology industry, pro AV, ad tech, sports tech and sports rights with our growing and comprehensive database of 10,000 buyers and vendors with key metrics.
Strategy
Quickly answer key strategic and tactical questions around competitors, partners, suppliers and buyers. The user-friendly interface and intuitive data structure simplifies and accelerates complex research tasks.
Current
Stay up to date. Our expert team of analysts update Caretta Portal daily, curating the latest news to make sure our clients remain on the cutting edge.
Caretta Portal Pricing
The pricing plans below provide access to your first industry. Additional industries can be added at a discounted rate. Industries currently available are:
Media Tech | Sports Rights | Ad Tech | Consumer Video and Telecoms Services | Pro AV
Caretta Essential
Free
- Complimentary access to basic Caretta Portal industry data and market insights, providing essential data for a single user needing a clear understanding of the market.
- Analyst Insights
- Industry newsfeed
- Restricted view of vendors
- Restricted view of products
- Restricted view of buyers
- Restricted view of deployments
Caretta
Data Expert
$16,500
annually
- Powerful self-service data, analysis tools and insights delivering expert market intelligence, benchmarking, market sizing and forecasts for up to 10 users in data-driven organisations.
- Analyst Insights
- Industry newsfeed
- Vendors
- Products
- Buyers
- Deployments
- Market sizing
- Market share
- Downloads
- Onboarding and training
Caretta
Go-To-Market
$49,500
annually
- Drive sales with addressable market data and analyst support to target buyers, track competitors and identify decision-makers. For up to 100 users in sales, marketing and leadership.
- Analyst Insights
- Industry newsfeed
- Vendors
- Products
- Buyers
- Deployments
- Market sizing
- Market share
- Downloads
- Onboarding and training
- 10 consulting hours per quarter providing:
- Sales Finder lead gen
- Buyer cohorts and segmentation
- Custom data sets to underpin strategy
- Regular strategic market updates
- Sales battlecards
- Marketing content
- Innovation briefings
Caretta Essential
Free
- Complimentary access to basic Caretta Portal industry data and market insights, providing essential data for a single user needing a clear understanding of the market.
- Analyst Insights
- Industry newsfeed
- Restricted view of vendors
- Restricted view of products
- Restricted view of buyers
- Restricted view of deployments
Caretta
Data Expert
£13,500
annually
- Powerful self-service data, analysis tools and insights delivering expert market intelligence, benchmarking, market sizing and forecasts for up to 10 users in data-driven organisations.
- Analyst Insights
- Industry newsfeed
- Vendors
- Products
- Buyers
- Deployments
- Market sizing
- Market share
- Downloads
- Onboarding and training
Caretta
Go-To-Market
£40,500
annually
- Drive sales with addressable market data and analyst support to target buyers, track competitors and identify decision-makers. For up to 100 users in sales, marketing and leadership.
- Analyst Insights
- Industry newsfeed
- Vendors
- Products
- Buyers
- Deployments
- Market sizing
- Market share
- Downloads
- Onboarding and training
- 10 consulting hours per quarter providing:
- Sales Finder lead gen
- Buyer cohorts and segmentation
- Custom data sets to underpin strategy
- Regular strategic market updates
- Sales battlecards
- Marketing content
- Innovation briefings
Caretta Essential
Free
- Complimentary access to basic Caretta Portal industry data and market insights, providing essential data for a single user needing a clear understanding of the market.
- Analyst Insights
- Industry newsfeed
- Restricted view of vendors
- Restricted view of products
- Restricted view of buyers
- Restricted view of deployments
Caretta
Data Expert
€15,000
annually
- Powerful self-service data, analysis tools and insights delivering expert market intelligence, benchmarking, market sizing and forecasts for up to 10 users in data-driven organisations.
- Analyst Insights
- Industry newsfeed
- Vendors
- Products
- Buyers
- Deployments
- Market sizing
- Market share
- Downloads
- Onboarding and training
Caretta
Go-To-Market
€45,000
annually
- Drive sales with addressable market data and analyst support to target buyers, track competitors and identify decision-makers. For up to 100 users in sales, marketing and leadership.
- Analyst Insights
- Industry newsfeed
- Vendors
- Products
- Buyers
- Deployments
- Market sizing
- Market share
- Downloads
- Onboarding and training
- 10 consulting hours per quarter providing:
- Sales Finder lead gen
- Buyer cohorts and segmentation
- Custom data sets to underpin strategy
- Regular strategic market updates
- Sales battlecards
- Marketing content
- Innovation briefings
What can I do with Caretta Portal?
Caretta Portal can help vendors and buyers in the media technology sector, offering a wide array of use cases covering all points of production and distribution.
Account planning
Segmentation of potential customers based on analysis of actual buying behaviour, existing technology deployments and requirements.
Go-to-market strategy
Strategies developed to bring new products / services to the market – eliminating risk through competitive market landscaping, buyer profiles, and in-depth marketing plans.
Market sizing
Evaluation of the total addressable and obtainable markets.
Product strategy
Interview-based evaluation of the pain points, needs and requirements of technology buyers, and analysis of how well a product fits those needs.
Vendor evaluation
Identification of the various vendors within the market and assessments of which vendor best suits your specific requirements.
Vendor and buyer profiles and landscape
Evaluation of messaging, and analysis of terminology and language used by competitors and buyers in evaluating a product or supplier.