Case studies

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From market entry strategies to product positioning and competitive intelligence, these examples highlight the depth of our expertise and the tangible value we bring to every engagement.

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Market opportunity sizing for new audio infrastructure product

A provider of cutting-edge media technology solutions was preparing for the launch of a new product focused on audio infrastructure.

Market opportunity and sizing
Broadcast and media tech
Pro AV
For leadership teams
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Validating next-generation video product strategy

A leading international media technology provider was planning the launch of a new solution, a next-generation video product.

Go-to-market and product positioning
Customer behaviour and insights
Sales enablement and strategic planning
Broadcast and media tech
Media and telecoms
Telecoms tech
For leadership teams
For sales and marketing teams
For technology and product teams
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Market strategy and competitive positioning for video analytics

A major international provider of technology solutions with a video service analytics platform, designed to help customers, including pay TV operators, telcos, and OTT platforms (such as AVOD, BVOD and SVOD), to analyse video service data and inform key performance indicators (KPIs) like churn and engagement.

Go-to-market and product positioning
Sales enablement and strategic planning
Media and telecoms
Telecoms tech
For leadership teams
For sales and marketing teams
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Strategic go-to-market development for online video platform (OVP) solutions

A worldwide satellite communications company specialising in distributing video and data streams for broadcast clients, expanded its go-to-market strategy for its proprietary online video platform (OVP) solution and needed support. The OVP is designed to enable video providers, including broadcasters, pay TV operators, telcos, and D2C platforms, to launch comprehensive TV everywhere and OTT services.

Go-to-market and product positioning
Customer behaviour and insights
Sales enablement and strategic planning
Broadcast and media tech
Media and telecoms
Telecoms tech
For leadership teams
For sales and marketing teams
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Identifying new growth streams in the corporate AV broadcast market

A global provider of professional broadcast technology solutions, needed to enhance its long-term business strategy by exploring market expansion into new verticals. It specifically targeted the convergence of its core broadcast technology with the professional AV (pro AV) market.

Go-to-market and product positioning
Market opportunity and sizing
Customer behaviour and insights
Sales enablement and strategic planning
Broadcast and media tech
Pro AV
For leadership teams
For sales and marketing teams
For technology and product teams
Read case study

Market opportunity assessment for RDK development services

A technology services provider operating within the media technology industry, was considering an investment to expand its capabilities for reference design kit (RDK) development support.

Go-to-market and product positioning
Market opportunity and sizing
Customer behaviour and insights
Sales enablement and strategic planning
Broadcast and media tech
Media and telecoms
Telecoms tech
For market intelligence experts
For leadership teams
For technology and product teams
Read case study

Strategic market sizing and sales targeting for video distribution services

A provider of services within the media technology industry required a custom project focused on market sizing and sales support for its product portfolio.

Market opportunity and sizing
Sales enablement and strategic planning
Broadcast and media tech
Ad tech and services
Sports rights and tech
For sales and marketing teams
For technology and product teams
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Strategic market assessment for broadband CPE and CDN services

A major international provider of technology solutions undertaking a comprehensive internal evaluation of its overall business strategy, sought to validate and solidify its strategic positioning in the rapidly evolving media technology landscape.

Go-to-market and product positioning
Market opportunity and sizing
Customer behaviour and insights
Sales enablement and strategic planning
Broadcast and media tech
Media and telecoms
Telecoms tech
For market intelligence experts
For leadership teams
For technology and product teams
Read case study

Strategic positioning in the evolving global media technology market

A leading international technology services provider, specialising in global system integrator (GSI) and platform-as-a-service (PaaS) solutions. It supports major clients across the media technology and digital entertainment sectors, including large telecommunications providers, pay TV operators, broadcasters and online video streamers.

Go-to-market and product positioning
Market opportunity and sizing
Customer behaviour and insights
Sales enablement and strategic planning
Broadcast and media tech
Media and telecoms
Telecoms tech
For market intelligence experts
For leadership teams
For sales and marketing teams
Read case study

Strategic competitive positioning for next-generation streaming technology

A rapidly growing online video platform (OVP) provider in the streaming technology sector, needed to accelerate its trajectory, establish robust market positioning and expand its brand visibility.

Go-to-market and product positioning
Customer behaviour and insights
Broadcast and media tech
For sales and marketing teams
For technology and product teams
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Cross-market expansion: quantifying the professional broadcast to pro AV opportunity

A leading provider of professional broadcast technology solutions needed to refine its long-term business strategy and resource allocation. It aimed to identify and quantify new revenue streams beyond its traditional customer base.

Market opportunity and sizing
Sales enablement and strategic planning
Broadcast and media tech
Pro AV
For leadership teams
For sales and marketing teams
Read case study

Strategic market planning for online video platform solutions

A leading provider of full-scope streaming services, requested a targeted research engagement to strengthen its commercial, product development and go-to-market strategy for an online video platform (OVP) solution.

Go-to-market and product positioning
Market opportunity and sizing
Customer behaviour and insights
Sales enablement and strategic planning
Broadcast and media tech
Media and telecoms
For market intelligence experts
For leadership teams
For sales and marketing teams
Read case study

Quantifying the sports media technology market opportunity

A leading strategic advisory and market intelligence firm required validated market sizing and segmented data focused on the intersection of media technology and the sports content sector.

Market opportunity and sizing
Sales enablement and strategic planning
Broadcast and media tech
Sports rights and tech
For leadership teams
For technology and product teams
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Market validation and news production strategy transforming

An established global provider of media technology solutions, operating a sophisticated, long-standing newsroom computer system (NRCS) product alongside a more modern news production platform.

Go-to-market and product positioning
Customer behaviour and insights
Sales enablement and strategic planning
Broadcast and media tech
For market intelligence experts
For procurement teams
For leadership teams
Read case study

Strategic competitive analysis: AI integration in media production

A global provider of media technology solutions that operates in core product segments, including news, editing and production, was exploring the technical and commercial potential of integrating artificial intelligence (AI) into its offerings.

Go-to-market and product positioning
Market opportunity and sizing
Sales enablement and strategic planning
Broadcast and media tech
Media and telecoms
For leadership teams
For sales and marketing teams
For technology and product teams
Read case study

Strategic go-to-market for next-generation modular newsroom solutions

An established global organisation was developing a new generation of modular newsroom solutions built upon an integrated common platform. The solution was to be offered via a software-as-a-service (SaaS) model. The client sought to provide an upgrade path for existing users of its legacy product and new users of competing newsroom computer system (NRCS) products.

Go-to-market and product positioning
Market opportunity and sizing
Customer behaviour and insights
Sales enablement and strategic planning
Broadcast and media tech
For leadership teams
For sales and marketing teams
For technology and product teams
Read case study

Market opportunity mapping for advanced video processing and transport

A global leader in high-capacity solutions for media processing and content delivery, sought to expand its existing product line to incorporate modern cloud-based and software-defined hardware capabilities.

Market opportunity and sizing
Go-to-market and product positioning
Broadcast and media tech
Media and telecoms
For leadership teams
For technology and product teams
For market intelligence experts
Read case study

Digital transformation in content distribution

An international content producer and distributor operating within the broadcasting technology sector, required strategic expertise to enhance its content distribution and rights management capabilities.

Technology architecture and strategy
Procurement support
Specialist technology expertise
Broadcast and media tech
Media and telecoms
For leadership teams
For technology and product teams
For procurement teams
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Benchmarking audio technology strategy for digital audio production

A major, enterprise-scale broadcaster dedicated to delivering comparable volume and diversity of audio content, operating with complex, multi-site audio production requirements. The project was crucial for shaping its future audio technology strategy.

Technology architecture and strategy
Procurement support
Broadcast and media tech
Media and telecoms
For leadership teams
For technology and product teams
For procurement teams
Read case study

Content rights management transformation via hands-on POC

A major global organisation engaged in content distribution and production, undergoing a significant digital transformation initiative. The project necessitated a rapid review of its combined rights management needs following the integration of a recently acquired company.

Procurement support
Specialist technology expertise
Technology architecture and strategy
Broadcast and media tech
Media and telecoms
For technology and product teams
For procurement teams
For leadership teams
Read case study

Next generation TV platform technology validation and strategy

A major telecommunications company sought expert validation and strategic input for its platform technology strategy. The overall objective was to ensure the success and future-proofing of its end-to-end ecosystem.

Technology architecture and strategy
Procurement support
Specialist technology expertise
Broadcast and media tech
Media and telecoms
For leadership teams
For sales and marketing teams
For procurement teams
Read case study

Streaming technology supplier due diligence and risk mitigation

A major media organisation was evaluating a potential supplier of streaming technology. It required impartial expert consultancy to support its due diligence and complex decision-making processes regarding vendor selection.

Technology architecture and strategy
Procurement support
Specialist technology expertise
Broadcast and media tech
Media and telecoms
For leadership teams
For technology and product teams
For procurement teams
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Evaluating new over-the-top (OTT) service launch and digital content strategy

A television production company was evaluating the feasibility of launching a new internet streaming TV service. It required a comprehensive understanding of existing OTT operations to inform its strategic decision-making. The primary target audience was a specific regional and global demographic segment.

Technology architecture and strategy
Business case and ROI
Media and telecoms
Broadcast and media tech
For leadership teams
For technology and product teams
For sales and marketing teams
Read case study

Strategic analysis of OVP backend technology market

A major organisation operating in the telecommunications sector required a specialised analysis concerning its OVP backend platform and associated vendor ecosystem. It needed to gain a clear understanding of the future market evolution of this technology over the subsequent five years.

Technology architecture and strategy
Specialist technology expertise
Media and telecoms
Telecoms tech
For procurement teams
For technology and product teams
Read case study

Strategic mapping for media technology and cloud dependency

A client, which is a leading European industry body representing numerous public service media (PSM) organisations, wanted to gain a comprehensive, detailed understanding of the complex relationship landscape between its member PSM organisations and critical third-party suppliers.

Technology architecture and strategy
Specialist technology expertise
Broadcast and media tech
Sports rights and tech
For leadership teams
For technology and product teams
For procurement teams
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Securing a master systems integrator for digital transformation

A major international media company undergoing a full digital transformation. It was shifting its operating model from a traditional TV broadcaster to a modern, global digital media company.

Procurement support
Specialist technology expertise
Broadcast and media tech
Media and telecoms
For procurement teams
For technology and product teams
Read case study
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